For every Luke, there's a Yoda. I can be yours.

Story is my job and my craft.

And, most times, that's ok. For people working on difficult and high-stackes problems though, failure is not an option.

Coaching can serve as a form of insurance.

My unique coaching approach is built on a narrative psychology, business expertise, an elite array of tools, and AI-driven enhancement.

My practice is enhanced with custom-made, client-tailored AI agents that enable me to run more effective sessions and provide comprehensive follow-up materials. These become an Empowerment Library specially curated for you. Each session becomes much more powerful, transforming the entire coaching experience into more than just occasional face-to-face meetings. It becomes a comprehensive, ongoing journey—the force to my Yoda.

We create stories to give meaning to our experiences and the world around us. These stories shape our memories, our identity, and our growth. Story is everything. Improve your story, and you change the world.

We fail at most things we do.

Fluent and daring in business.

I founded and ran a media and technology consultancy company for 15 years, working with world-class clients such as Disney, Penguin-Random, and Motorola. I am now the CEO of a SaaS startup challenging a €3 billion company.

A.I., without the fluff.

I am Harvard-trained in Social Psychology. I learned Interpersonal Communication from the New York University Coaching Program. Richard Bandler trained me in Neurolinguistic Programming. And, I'm a Certified Hypnotherapist by the American Association of Neo-Ericksonian Hypnotherapy.

Ivy League Toolbox.

The adventure ahead is predestined

Heroes follow journeys. Stories follow beats. My coaching is structured following the International Coaching Federation framework.

The Call to Adventure

The journey begins with a Needs Assessment, where we engage in a series of conversations and evaluations to understand your goals and readiness for coaching. This step clarifies why you seek coaching and helps determine if it's the right fit.

The Coaching itself, in which we implement the co-created action plan. We hold regular meetings to focus on self-discovery and developing new behaviors, with AI tracking progress and providing real-time feedback and support materials.

In the Insight Gathering phase, we collect detailed information through interviews and assessments. We involve all relevant parties to set a baseline for progress and create shared goals.

Finally, in the Resolution phase, we conclude the coaching engagement. We help you transition to life without the coach, setting post-coaching goals in final meetings to ensure you gain lasting skills and insights.

Next, we establish a Contract, setting mutual expectations between us. We outline general goals and ensure confidentiality, providing a foundation for our coaching relationship.

A Reflection phase that involves providing feedback based on the information gathered so far. We set concrete goals and outline actionable steps, with AI assistance offering data-driven insights and personalized recommendations.

The Climax

The Epilogue

Charting the Course

The Transformation

Crossing the Threshold

Meeting the Hero

Towards the end of the engagement, we conduct an Evaluation to assess progress and report on the achievement of goals. AI tools analyze performance data, providing objective insights into your development.

Chronicles of Change

”Every day, they strive to improve their service to the clients by developing the right blend of technology and creativity to make sure every job done is done as efficiently as possible.”

- Clarice Turner

”Every day, they strive to improve their service to the clients by developing the right blend of technology and creativity to make sure every job done is done as efficiently as possible.”

- Brian Moten

Due to time constraints, I can only accept clients by invitation or recommendation. I cater to high-potential professionals and emerging leaders tackling difficult and important challenges.